Essay about service marketing Will writing services yate

Essay about service marketing


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As has already been noted above, the essay about service marketing major difference between goods and services is the fact that goods are tangible products whereas services tend to be intangible in nature. The differences between the two concepts is clearly illustrated by the example of the Concept Development Corporation.Crawford and Di Benedetto ask the reader to imagine a scenario in which a group of talented and creative friends decide to embark upon a business venture in which they can put their skills to effective use. So, they quit their jobs, pooled their savings, rented a small, three-room office, hired a couple of people, coined the name Concept Development Corporation and started serious work (Crawford Di Benedetto 2006:.189). They quickly realised that they were far more effective at creating ideas than evaluating them and they came up with two product ideas that exemplify the differences between goods and services outlined above. The first area in which they had a creative idea was regarding a product that can be defined as a good and their idea was to create toys for children, particularly toys that contained some education value for the children that played with them.Their strategy was to develop unique toys that required little up-front expenditures. Most toys would have some game or competitive aspect, be it educational, and involve paper, colour, numbers and the like (Crawford Di Benedetto 2006:.190).The second area in which the group of friends had a business idea was in the field of writing and this product is best defined as a service. These services primarily involved designing and writing instruction sheets for area firms (training manuals, copy for package inserts, instruction signs anywhere words were used to instruct people in doing things) (Crawford Di Benedetto 2006:.190).

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Kerr also focuses upon the intangibility of custom writing services united states services as their defining feature and argues that as the ubiquitous haircut example illustrates, services tend to have an intangible quality and often (though not always) require the physical presence of both client and service provider (Kerr 2008. However, the difference between tangible good and intangible services are not the only theoretical and practical differences between the two concepts. Firstly, services are often an input into the production process, as the examples of telephone services or accounting illustrate.Due to the fact that such input services can be vital to the development of certain parts of the economy, one could argue that without adequate input service provision certain parts of the economy may never grow at all. Countries with inefficient service provision, thus tend to have lower productivity in the manufacturing, agriculture and government sectors (Kerr 2008:.151). Adequate service provision can, therefore, at times be vital in developing an economy in a manner that goods cannot. Another important difference between goods and services is that services tend to be differentiated products, whereas some goods are homogenous in nature and other goods are differentiated (Kerr 2008:.151).As one can see, therefore, there are a number of important differences between the evaluation of goods and services. It is important now to move on to discuss why these differences between goods and services exist in the first place.

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The vast majority of money in an economy is spent on either goods or services and therefore it is important to be aware of the differences between the two concepts. Firstly of all, goods are an entity that can be consumed by the customer.An example of a good is a book or food. In the case of a book, the customer can consume the product on many occasions, in the case of food only once. However, both books and food are united in the sense that they are tangible goods that a customer can use. It is the tangible nature of goods that is often writing a descriptive essay used in order to define goods and as Adil points out, goods are real things that people can touch and use (Adil 2006:.4).Services, on the other hand are defined as something that a person does for another, for example, fixing another person's car or completing some handiwork in the house would be classed a service. In contrast to goods, services tend to be defined by their intangible nature, because the product one receives is not something one can physically grasp, but rather it is the provision of something that one needs by another person. As Berry points out, whereas goods are first produced, then sold and then consumed, services are first sold, then produced and consumed simultaneously (Berry 1985:.34). It is clear that there are important conceptual and practical differences between goods and services.


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This question will be answered in three distinct sections. In the homework help 4th grade math first section the major differences in the evaluation of goods and services will be outlined and in the second section the reasons behind these differences will be examined further.In the third and final section it will be important to concentrate upon the impact that the differences between goods and services will have upon concept evaluation techniques and/or methods. Throughout this investigation we will refer to the case of the Concept Development Corporation and consider this case study in order to further elucidate upon this investigation. It is important to begin this investigation by answering the first question, namely what are the major differences between the evaluation of tangible goods (like toys) and services?

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