In addition, more than seven-in-ten think it is important to research paper online shopping be able to try the product out in person (78 to get advice from people they know (77 or to be able to read reviews posted online by others who have purchased the item (74). And nearly half of Americans (45) have used cellphones while inside a physical store to look up online reviews of products they were interested in, or to try and find better prices online. The survey also illustrates the extent to which Americans are turning toward the collective wisdom of online reviews and ratings when making purchasing decisions. Roughly eight-in-ten Americans (82) say they consult online ratings and reviews when buying something for the first time.In fact, 40 of Americans (and roughly half of those under the age of 50) indicate that they nearly always turn to online reviews when buying something new. Moreover, nearly half of Americans feel that customer reviews help a lot to make consumers feel confident about their purchases (46) and to make companies be accountable to their customers (45). But even as the public relies heavily on online reviews when making purchases, many Americans express concerns over whether or not these reviews can be trusted.
The survey finds that roughly eight-in-ten Americans are now online shoppers: 79 have made an online purchase of any type, while 51 have bought something using a cellphone and 15 have made purchases by following a link from social media sites. When the Center first asked about online shopping in a June 2000 survey, just 22 of Americans had made a purchase online.In other words, today nearly as many Americans have made purchases directly through social media platforms as had engaged in any type of online purchasing behavior 16 years ago. But even as a sizeable majority of Americans have joined the world of e-commerce, many still appreciate the benefits of brick-and-mortar stores.Overall, 64 of Americans indicate that, all things being equal, they prefer buying from physical stores to buying online. Of course, all things are often not equal and a substantial share of the public says that price is often a far more important consideration than best resume writing service in usa whether their purchases happen online or in physical stores. Fully 65 of Americans indicate that when they need to make purchases they typically compare the price they can get in stores with the price they can get online and choose whichever option is cheapest. Roughly one-in-five (21) say they would buy from stores without checking prices online, while 14 would typically buy online without checking prices at physical locations first.Although cost is often key, todays consumers come to their purchasing decisions with a broad range of expectations on a number of different fronts. When buying something for the first time, more than eight-in-ten Americans say it is important to be able to compare prices from different sellers (86 to be able to ask questions about what they are buying (84 or to buy from sellers they are familiar.
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